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Working Better with Developers, Waterfall & the Power of Stories (Episode 4)

In Episode 4 of Startup Today, we were joined by organisational architect and delivery expert Erin Clark to dive deep into the art of communicating with developers, why the Waterfall model still has a place in modern delivery, and how purpose-driven products like Stories Unseen come to life.

You can also catch the episode on Spotify.

Erin drew on decades of experience across government reform, tech delivery, and startup culture – offering practical, human-centred advice for founders and PMs trying to build better products without the chaos.

We also explored how Erin balances mission-driven ventures with clear delivery systems, and why community-first leadership matters more than ever.

🔍 Topics Covered:

  • How to build trust and clarity with developers from day one
  • When to choose Waterfall, Agile – or something in between
  • What most founders don’t realise about business analysis and documentation
  • Lessons from launching Stories Unseen, a tech-enabled heritage venture
  • Reflections from her last year co-leading Morning Startup, WA’s most active founder community

Catch the replay now!

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